Services Examination: Panospin360

January 28, 2021

When I attended the New England Museum Association (NEMA) virtual conference a couple of months ago, I was introduced to Panospin360 in the Exhibit Hall. According to their website, Panospin360 is a full-service photography studio specializing in 360° Virtual Tour Photography, and they serve the United States and Canada. They help convey the look and feel of businesses through quality photography, expert programming, and years of experience.

I made notes as well as participated in discussions on Twitter during Panospin360’s Exhibit Hall demonstration to learn about their services and share my thoughts. During the live demonstration, they shared benefits for creating a virtual tour including it could help convert website visitors to in-person visitors, and it could help boost the site’s search engine ranking.

Some of the features that were shown in the live demonstration include embedding videos right into existing monitors in the virtual tour, and provide a link to connect to online shop within virtual tour.

The live demonstration also shared various examples of virtual tours they have created included a bike shop, real estate agency, and the Harvard Club of Boston.

            Panospin360 offers a few options for virtual reality. The options they have are premium tours, Google tours, and Matterport tours. Premium tours are Panospin360’s high-end tours that display quality photography and are customized with descriptions; according to their website, they create views of multiple locations which are then linked together to display beautiful and informative visual representation of businesses or location, and the finished product can be embedded directly on the website for visitors. The other options are Google and Matterport tours. Google tours are more suitable for smaller businesses and budgets, and Matterport tours is specifically for the real estate market.

           If you would like to learn more about Panospin360, and are considering developing virtual tours, I included a link to their website below.

https://www.panospin360.com/

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How Virtual Exhibits Can Be Accessible

February 20, 2020

This past week in the United States, we celebrated Presidents’ Day and in honor of the holiday Bunk designed a virtual exhibit called Presidents Precedents that explores the shifting ways Americans have viewed the U.S. presidency. Bunk, a non-profit and non-partisan launched in September 2017, captures the passion for history and reveals the ways that people of different backgrounds and purposes are connecting with the nation’s history by searching the internet for the most interesting articles, maps, videos, conversations, visualizations, and podcasts about history that they can find. Funded by supporters of the University of Richmond, they hope to create a fuller and more honest portrayal of our shared past, and reveal the extent to which every representation is part of a longer conversation. Presidents Precedents is an exhibit filled with a collection of articles from varying sources divided into three categories: The Mandate, The Pulpit, and The Legacy. After examining this exhibit, I thought about other virtual exhibits and the significance of virtual exhibits, and I decided to explore museum virtual exhibits.

In my previous blog post “Virtual Museum Experiences: Impressions of Museum Education Roundtable’s Journal of Museum Education”, I shared experiences I have had with virtual reality and how museums have taken advantage of virtual experiences. Towards the end of that post, I pointed out that

Museum professionals have always investigated ways we can draw more visitors to our museums and sites, and as technology continues to develop we continue to figure out different ways we can reach out to people to share resources and collections.

This is especially true when museums are making their exhibits available online for individuals interested in visiting them. In the blog post, I pointed out the benefits of providing virtual experiences of museum exhibits online: Individuals can take advantage of virtually visiting museums and participating in museum programs that are far from home, or places that are not entirely handicapped accessible. Not many individuals are able to financially travel to museums in other countries and when museums provide virtual exhibits, they will at least be able to get a closer look at objects, exhibit labels, and additional information they can learn in each space. Also, there are individuals who are not able to physically access spaces in museums and by providing virtual exhibits to them they will be able to have an engaging experience within the space once inaccessible.

These are examples of virtual exhibits and tours I have come across from around the world:

The British Museum has a virtual exhibit called The Museum of the World which is navigated using the arrow keys or scrolling to explore back and forth through time. Also, it is set up as a timeline divided into five color-coded sections: Africa, Americas, Asia, Europe, and Oceania. When one clicks on a color circle, an object appears with a short description and the option to learn more about it; for instance, I clicked on Ceramic Bowl from the Path of Roses in Tunisia, Africa, and it includes an audio of a speaker providing more information, a Google map showing the location, a description of the object and its history, and pictures of related objects. Also, there are themes that visitors can explore the exhibit by in addition to the timeline: Art and design, Living and dying, Power and identity, Religion and belief, and Trade and conflict.

The Louvre offers virtual tours that allow individuals to visit the museum’s exhibition rooms and galleries. Inside the virtual space, visitors can tour three different sections of the museum, read an introduction to and descriptions of where they are located within the Louvre: Egyptian Antiquities, Remains of the Louvre’s Moat, and Galerie d’Apollon. The Egyptian Antiquities has collections from the Pharaonic period that are displayed on the east side of the Sully wing, on the ground floor and 1st floor. In the Remains of the Louvre’s Moat tour, it describes that originally the Louvre was a fortress built by the French king, Philippe Auguste; it was intended to reinforce the defenses that the king had ordered to be built in 1190 to protect Paris from attack via the Seine, and today visitors can walk around the original perimeter moat and view the piers that supported the drawbridge. The Galerie d’Apollon, which is a decorative art situated above the Petite Galerie, was destroyed by fire in 1661 and rebuilt. Also, the Louvre’s website includes descriptions of 55 rooms inside the museum and what is located in these rooms.

The Smithsonian’s National Museum of Natural History offers varying museum virtual tours that allow individuals to take self-guided room-by-room tours of select rooms or areas within the museum on the computer and/or on cellphones. Also, there is an opportunity to access select research and collections areas with satellite support, research stations, and past exhibits that no longer on display. The museum’s website also includes other tours of the Smithsonian including the Smithsonian Castle and the Hirshhorn (a sculpture museum). Their virtual tours provide arrow links on the floor and the ability to use the navigation map to travel through rooms in the tours, and a camera icon give a close-up view of a particular object or exhibit panel.

Each example I explored has a different way of presenting virtual experiences. If museums have the capability, they should take advantage of making their exhibits and tours more accessible for all visitors. To learn more about virtual tours that are available, I included a list of links I found to virtual tours and exhibits that explore museums around the world.

Have you experienced virtual exhibits or tours? What are your impressions? Do you feel like you are as just engaged with the virtual experience as you would be in person? Why or why not?

Links:

https://www.bunkhistory.org/exhibits/30

https://www.bunkhistory.org/

https://britishmuseum.withgoogle.com/

https://naturalhistory.si.edu/visit/virtual-tour

https://www.si.edu/exhibitions/online

https://www.mentalfloss.com/article/75809/12-world-class-museums-you-can-visit-online

https://www.top10.com/virtual-museum-tours

http://www.virtualfreesites.com/museums.museums.html

https://lookingbackmovingforwardinmuseumeducation.com/2019/08/01/virtual-museum-experiences-impressions-of-museum-education-roundtables-journal-of-museum-education/

Museum Hack’s Relevance: Game of Thrones Mini-Tour

Added on Medium, July 10, 2017

Game of Thrones logo

German Medieval Shield

In my previous posts, I have discussed how museums use relevance to engage audiences with subject matter they present. I wondered what if you did not work for a specific museum but rather a tour company. What would a tour be like with someone outside of the museum? How will they create ways to engage audiences with the subject matter? On Friday, I participated in one of Museum Hack’s evening tours that took place at the Metropolitan Museum of Art in New York City to find out.

Friday’s tour was the Game of Thrones theme tour called Metropolitan Museum of Art: Game of Thrones Mini-Tour. For those who do not know, Game of Thrones is an HBO series which is an adaptation of George R.R. Martin’s A Song of Ice and Fire book series, and Game of Thrones is the first book in the series. I chose the Game of Thrones Mini Tour because I thought it was not a tour that I would expect to find in other places I have visited. Plus, I was interested in seeing how they would tie the show with the pieces displayed at the Met. I also enjoy watching Game of Thrones so I thought it would be a great way to refresh my memory about the series before the new season airs.

There may be minor spoilers of the Game of Thrones series, so be forewarned.

Each of the Game of Thrones tours is adjusted based on the tour guide’s knowledge of a piece in the museum itself, and to connect it someway to the HBO series. The main point of the tour was to show both museum lovers and those who are not fans of attending museums how awesome museums are by sharing how individuals interested in the Game of Thrones series can identify and interact with the museum exhibits.

To get that point across, Museum Hack tour guide, Anna, led activities that the audience participated in throughout the tour. The first example of an activity was introduced during an ice breaker where we were broken up into pairs and came up with our house name, motto, and animal (for instance, my house was House Stragglers, our motto: Pizza is Coming, and our animal was a bear). Throughout the tour, we were encouraged to take pictures of anything in the museum that contains dragons or birds that will later be added for points and whoever has the most points wins a prize; there is an opportunity at the end to take away points from other houses.

Another example of an activity I participated in was verbal jousting. We were given sheets of paper with medieval insults listed in three columns. Then we were separated from our House partners, and were told to choose three insults (one from each column) to use at each other. After shouting these insults at each other, Anna decided the winner by determining whose is the silliest. Not only there were activities related to the HBO series we occasionally participated in during the tour, we were also guided through most of the Metropolitan Museum of Art, and stopped at pre-selected artifacts to discuss similarities to Game of Thrones.

The ties made between the collections at the Metropolitan Museum of Art and Game of Thrones were sometimes strong and other times they were reminders of what we have seen during the show.

During the tour, Anna discussed how George R.R. Martin had written the book series using historical events and figures as inspirations for the events and characters in the A Song of Ice and Fire books and were later portrayed in the Game of Thrones HBO series. For instance, she mentioned the civil war, which was the result of Robert Barathean’s death, to earn the right for the throne of the Seven Kingdoms, known as the Iron Throne, was inspired by the War of the Roses which was a civil war fought to claim the throne of England. She draws connections at each stopping point by talking about what had happen to the characters in the show and what similarities are found in individuals from the past.

For instance, she talked about Robert Barathean and Henry VIII of England by briefly talking about the Game of Thrones character then talked about the 16th century king of England. Both men were kings who enjoyed sports especially jousting. Robert Barathean was the king of the Seven Kingdoms who took over the throne after defeating the previous king of the Seven Kingdoms, Aerys II Targaryen, during a battle known as Robert’s Rebellion. Anna then talked about Henry VIII by talking about his two armors we stopped in front of; Henry VIII was an athletic young king, and during one of his jousting games a horse landed on top of him. He survived but because of the injuries he had as a result, he was no longer able to participate in jousting and began eating an over 5,000 calorie diet that led him to a being fitted for a larger armor with an adjustable chest plate.

Henry VIII’s armor, before jousting accident

Henry VIII’s armor, after jousting accident

Anna also mentioned during the tour that both Tyrion Lannister and Henri de Toulouse-Lautrec could have been friends if they lived in the same world and time. Tyrion Lannister was a dwarf who was a member of one of the wealthiest and most powerful families in the Westeros kingdom; he used his family’s status alleviate the prejudice he received throughout his life from his family and others. Henri de Toulouse-Lautrec was a French painter, known for his paining At the Moulin Rouge (1892–1895), who immersed himself in the colorful and theatrical life of Paris during the late 19th century. As a boy, he suffered from fractures that were later attributed to an unknown genetic disorder which prevented his legs from growing; Toulouse-Lautrec developed an adult-size torso and retained his child-sized legs. Both Tyrion and Henri soothed themselves with wine and prostitution.

The tour included items in the museum’s collections that did not fit into the equivalent of the Westeros culture but nevertheless reminded Anna of one of the character’s helmets worn during the show. Anna took us through the display of Japanese armors to show us decorative helmets that took on various shapes and animals including a rabbit. She introduced the helmets by talking about the Game of Thrones character known as The Mountain. Gregor Clegane, known as The Mountain because of his height at eight feet tall, is a knight who led Tywin Lannister’s (Tyrion’s father) army, and known for his brutality from his numerous war crimes as well as rape and murder of the Targaryen royal family at the end of Robert’s Rebellion.

During the show, he has been shown to be wearing variously shaped helmets which helped create the connection to the Japanese armor helmets. I also connected these helmets to the helmets and armor I talked about when I gave tours of the Butler-McCook House in Hartford; the McCook collected various artifacts during their world trips including Japanese Samurai armor and helmets displayed in the library. These helmets drew many different reminders that help audiences including myself make connections to.

Japanese armor helmets

Overall, I enjoyed the tour very much because it includes activities to help audiences think about the show and keep them actively participating in the tour. I also enjoyed the tour because the connections made to the Game of Thrones show not only captured my interest but made me think about the museum’s collections a little differently than I previously had when I visited the Metropolitan in the past. This tour did refresh my memory about what I have seen on the show so far, and not only did I leave the museum feeling I had an entertaining evening but I also wanted to learn more about the artifacts presented in the tour. If interested in learning more about Museum Hack tours or want to participate in similar tours, find out here: https://museumhack.com/tickets/.

Have you participated in a Museum Hack tour? If you have, what do you think about your experience participating in their tour? If you have not, have you had similar experiences of making connections like the ones I discussed during the Game of Thrones Mini-Tour?